Apple looking to strike a deal with record execs
Matt Zaloga
Issue date: 4/16/08 Section: Opinion
This technique has been used for decades already. The Grateful Dead were certainly not the biggest selling band as far as recordings go, but they had a ridiculously large live following. The same goes for Phish and the Dave Matthews Band. The reason for this is because they all allowed tapers to record their live shows and distribute them without demanding any payment.
Take a look around and notice everyone that is wearing earbuds on the streets, in the malls, nearly everywhere that there are large populations. iPods are nearly ubiquitous in our society, and the thought of being able to download music freely for only a small fee will only increase the demand for these devices.
Not only will this deal help both parties directly involved and recording artists, but it will eventually help other industries, in particularly companies that are manufacturing hard drives for computers. If it doesn't hurt the wallet to purchase music any longer, those that use the iTunes service will be more likely to download a lot more. This in turn will help boost the sales of larger hard drives so that the consumer can fit a lot more into their computers (I know that it would be hard for me to know when to stop downloading if this deal goes through. It would be like a dream come true!).
If the record industry receives only a small amount of the income from the purchasing of subscriptions to an iTunes account with unlimited downloading, they will still be hitting the jackpot. Apple truly can become the greatest thing the record industry has seen in years.
Take a look around and notice everyone that is wearing earbuds on the streets, in the malls, nearly everywhere that there are large populations. iPods are nearly ubiquitous in our society, and the thought of being able to download music freely for only a small fee will only increase the demand for these devices.
Not only will this deal help both parties directly involved and recording artists, but it will eventually help other industries, in particularly companies that are manufacturing hard drives for computers. If it doesn't hurt the wallet to purchase music any longer, those that use the iTunes service will be more likely to download a lot more. This in turn will help boost the sales of larger hard drives so that the consumer can fit a lot more into their computers (I know that it would be hard for me to know when to stop downloading if this deal goes through. It would be like a dream come true!).
If the record industry receives only a small amount of the income from the purchasing of subscriptions to an iTunes account with unlimited downloading, they will still be hitting the jackpot. Apple truly can become the greatest thing the record industry has seen in years.
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